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Today for Volunteers’ Week we will be featuring corporate volunteering.

This year we are proud to have been selected as charity of the year for besley and copp. As well as fundraising they have also offered some volunteer staff hours. Terry and Scott from the Studio team are using their creative skills to help with the charity’s design needs.

So far Besley & Copp has donated £303.75 worth of design work through volunteering for ELF, and we are not even half way through the year.

Thank you to Besley & Copp and all of our other fantastic corporate volunteers.

If your company would like to offer some volunteer hours or select ELF as charity of the year, please email garym@elfcharity.org.uk or call 01392 247 725.

Update 25th May

We Raised £112.77 including a £10 online donation

Big Chocolate Tea, 24th May 12-3pm

We will be holding an event outside our office selling chocolate and drinks in order to raise money for The Sick Children’s Trust.

3 Orchard Court, Heron Road, Sowton Industrial Estate, Exeter, EX2 7LL

If you can’t make it you can
click this button to

Or for more information and other activities we are taking part in
click this button to

The way in which consumers engage with your business is changing

In today’s ever crowded marketplace, brands must communicate in more and more diverse methods to reach their target audience. From a Google search to the posting of a humble printed leaflet, we are all trying to find ways to reach customers and tell our story.

Whilst digital media has allowed us to communicate quickly and cost effectively with our customers, what recent research has found is that our emotional response is heightened more when we receive something physical. It has a direct effect on your senses and can be a defining moment in the customers engagement with your brand.

Royal Mail have just published a great piece of research titled The Private Life of Mail, looking at just what happens to a mail piece beyond the doormat. It’s a fascinating read into our emotional interaction with printed mail and how our emotional responses are triggered by the sensations of touch. Using a combination of CCTV, detailed interviews and 14 different focus groups, Royal Mail uncovered some interesting facts about our habits and responses.

38% of customers surveyed said that the physical properties of the mail piece influenced how they felt about the sender.

57% of customers surveyed felt more valued having received physical communication.

23% of mail is shared within the household.

Door Drop mail is kept in the house on average for 38 days.

*Royal Mail Group: The Private Life of Mail

Without a doubt, it’s important to have a good mix of distribution channels in your marketing strategy. based on Royal Mail’s research and a bit of common sense, printed mail should not be underestimated.

But mail is expensive

If you are currently sticking a stamp onto a letter you have printed in your office, then at 58p for a 2nd Class letter then yes, it is! There are however are many alternative ways of reducing you mailing costs considerably depending on your requirements.

If you are looking to mail a piece into a large area, then Royal Mail’s Door to Door service is by far the most cost-effective method of distribution. For example, we can print and deliver 10,000 A5 leaflets for just 9p (+ VAT) per address to a single or multiple postcode areas.

If you want to be more targeted with your audience then go for a Direct Mail solution.(based on home owner, council tax band or house value perhaps) The costs will be higher (around 50p + VAT per address) but this should include the address data, print and post.

Making print work smarter

The way in which consumers engage with your business is changing, so it’s more important than ever to embrace new ideas and find a smarter way of getting a return on your printed ROI. Technology needn’t be expensive and working with the right supplier, they will show you can improve engagement with a range of services such as VR, image watermarking, microsites and the resurgence of the QR code.

Even Apple (and Snapchat) have recently included a QR reader into IOS 11 so there is no need for a separate App, taking away another barrier of engagement. …and where Apple go, the rest of us are sure to follow!

Office Mail is another area that we can help you manage better. Create your letter in Word, press ‘print’ and of it goes to be delivered by Royal Mail. No letterheads to print, no envelopes to buy and no time wasted taking post to the post box!

Choosing the right mailing partner

Working with an experienced mailing supplier is important as there are many different services available. From bulk door drops to geo-demographic mail, besley & copp can help bring print back into your marketing mix.

Let’s add a bit of technology, and ultimately help you engage better with your customers.

For further information contact us by

Terry Mohan (left) is pictured being presented with a Devon tie by the club president Roger Moylan-Jones

Devon County Cricket Club’s annual brochure is proving such a success the club wanted to thank the man who has brought it to life.

Terry Mohan has put the brochure together since its first edition in 2016.

To say thanks for everything to Terry he has been made an honorary member of Devon County Cricket Club. A members’ tie was handed over to Terry at the club’s annual meeting, which was hosted by Ashford’s solicitors. Another supporter of the county.

Terry has been responsible for the printing of the brochure over the last three years, and has gone well beyond the call of duty, said Neil Gamble, the chairman of Devon CCC.

This year’s brochure, a guide to the season ahead and the people who make the county club tick, is the biggest and best yet.

The first edition had just 32 pages, the second 40 and this year we are able to give our readers 60 pages of quality articles and eye-catching adverts, said David Thornley, the DCCC committeeman behind the brochure project.

The print run this year is 1,500, up from 1,000, and all registered Devon League clubs will receive five copies, with more on request. All supporters at Devon CCC fixtures and events will receive copies free of charge. Anyone unable to pick-up a brochure will be able to read one on-line via the Devon Cricket Board webpages. An interactive page-turner version will be available.

The official launch of the 2018 brochure will take place on Friday, April 6 at the Dolphin Hotel in Bovey Tracey. Part of the reason for producing a brochure is to build links between the club and the countywide community. The two previous launch nights have been charity events and this year’s is no exception.

At its inception in 2016 this project had two principle aims, to raise the profile of Devon county cricket and to forge links with community good causes, said Thornley. The brochure is seen as an important vehicle in helping to attain wide levels of both.

County supporters have been invited to attend the launch, collect their brochure and take part in a charity quiz.

Entry to the quiz is £6 per person and will include a buffet. Proceeds from the event will be shared between the Devon Air Ambulance Trust and the David Shepherd Cricket Trust.

Brand Management Goals in 2018

Create a plan for your New Year Marketing

There has never been a better time to review your strategy for the new year

Achieve greater control over more areas of your marketing

besley & copp understand how important your brand is to you. The clear and consistent representation of any company and of the products and services that it offers can be a significant factor in the long-term success of the business – Love your brand!

Tidy up your procedures to make the right impression

  • Concept, design and brand guidelines

The creative process of developing a brand whether in the form of a simple logo or a more comprehensive corporate identity relies upon an extensive set of skills, imagination and experience and we have these in abundance!

Fact: 

89% of brands have difficulties creating a Single Customer View *

*2015 Experian Single Customer View White Paper

besley & copp realise that you have invested a great deal of time and money into your brand, especially creating a local or regional identity, but this may not be enough in such a highly competitive market. With the increased competition from franchise and so-called hybrid business models, we are here to offer support and advice in helping you retain and more importantly improve your market share.

  • Procurement

eSupply Portal is a cloud-based solution enables a company to delegate the ordering to a local level. As a result reduces central administration costs, but still retains central control over procurement across the whole network. Better still the company can still aggregate procurement costs across the whole organisation.

Fact:

After receiving a promotional product, 85% of consumers do business with the advertiser*

*Stat from PPAI

  • Promotional merchandise

Branded products offer a fantastic way to increase brand awareness, generate loyalty or simply say thank you to customers, visitors and employees. We’re proud to offer an extensive range of products but also happy to assist you with bespoke enquiries.

  • Storage and distribution

In addition, if your business needs to store and distribute product to your network, our modern warehouse with it’s flexible ‘pick & pack’ facility can seamlessly integrate into your day to day requirements. From campaign management to starter packs we have the expertise to cost effectively service your network.

Note to self:

Find your brand management partner!

besley & copp can help you achieve marketing success and control right across your network with a range of creative services. For a no-obligation discussion, please call us on 01392 477137 or visit our website at www.besleyandcopp.co.uk to get to know us better.

Welcome to the besley & copp Christmas Elf Advent Calendar.

Count the Festive days and read how the story unfolds, can the Brave Elf get the Brand Monster under control?

Please click on the open windows to follow the story.

Dealing with your brand can be a nightmare…

…let us show you how to take the myth out of brand management and how to finally tame your Brand Monster!

Conduct an Audit

  • First of all, examine your brand performance through any available data and some research.
  • After your homework,  evaluate your competitors.
  • Agree and document your company vision & strategy.
  • Make everything easily available within your organisation to ensure consistency.

Communicate your vision

  • Create a supportive and inspiring experience within your company.
  • Keep your team well informed and provide them with the tools to make the most of your strategy.  Monitor procurement procedures for all of you operational and marketing materials.
  • Consider a digital eSupply portal to save time, cut cost and to take full control of sometimes overwhelming requests.

Innovation

  • Keep your brand fresh and react to fast-moving markets. Maintain high standards with intelligent use of technology. Monitor new visual trends, consider contemporary designs.
  • Make strategic changes, slow and steady; Evolution not revolution.
  • Look out for new products and new marketing channels.
  • Schedule strategic reviews to reflect your goals and achievements.

Awareness & Credibility

  • Cross channel identity is a powerful approach to reinforce awareness and creditability. Think digital but don’t forget physical!
  • Promotional products build recognition and credibility even in the digital world.
  • Research shows that promotional merchandise has a positive effect on sales and improves your company image.

Finally, never be afraid to ask for advice. The besley & copp team are always happy to help you.

If you would like to find out more about becoming a brand champion, please contact us:

enquiries@besleyandcopp.co.uk  01392 477137

Look out for besley & copp Christmas story!

To follow the Brand Monster Adventure over the festive period find us on social media and sign up to our newsfeed

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Take a look under your ‘brand’ bonnet

Brand matters

Business building is all about people, experience and brand. When we look after these assets we do our part in safeguarding our futures.

It almost goes without saying that your brand is one of the most valuable assets. For this reason, we should make every effort to manage it effectively.

We all know that keeping your car nice and polished on the outside does not mean that everything is running smoothly under the bonnet!

Franchising is built on promises and fulfilment at every level

The brand, in all of its elements, projects understanding and an expectation of promise fulfilment. However, when it comes to franchising and its many stakeholders, keeping the quality and integrity of branding on essential collateral can be a challenge.

A lack of care or attention will see the brand ‘breakdown’ and your marketing message diluted. To remove this threat to quality standards besley and copp has developed its eSupply Portal system. Our focus is to keep things running smoothly for you. We do this via providing your network with a cohesive range of products and services that are produced to your brand standards every time. These include:-

The franchisor provides the branding and oversees quality standards. Our eSupply Portal makes it easy for franchisees to select, order and pay for what they need. In addition, we provide franchisee by franchisee order reporting to the franchisor. This helps you to monitor branded promotional activity for each franchisee in your network.

The last thing you need is more admin

Looking after your brand is complex and requires a specialist approach. You may currently be stuck with the cost and hassle of managing branded goods internally. However, to grow effectively you owe it to yourself to work easier and smarter.

Our eSupply Portal system enables you and your team to get on with the business of revenue building. Leave the admin to us.

As we all know, brand management is not just about how you speak to your customers and how you look. It’s also about franchisee support, cost effective procurement, reducing centralised administration and having a delivery platform. It’s managing the latter where our eSupply Portal can be transformational for your business.

For besley and copp, freeing up valuable time so you can concentrate on sales growth is our mission.

For further information on how besley & copp can help your franchise network, visit our website at; www.besleyandcopp.co.uk or email franchise@besleyandcopp.co.uk

Short of time, just download our Franchise Brand Management

Taming your brand ‘Monster’

besley & copp has been a specialist franchise supplier for over 12 years, looking after the brands of many well know national and international franchise businesses. Operations Director, Shane Tout had a few useful pointers for any franchisor just starting and help for those who feel that they are losing brand control.

­­­­­­­­­­­­­­­­­­­­­­Marketing your franchise brand is both exciting and rewarding and with a degree of creative flare, you have limitless resources to help you engage with your franchisees and support them in the sales process.

From a franchisors perspective, delivering their brand, products & services to their franchisee network is paramount, but control is the key here to ensure that the brand is not diluted or damaged when products or services are regionalised.

As the number of territories grows, many franchisors hit a point where the brand becomes difficult to manage and control is lost to the franchisee. This is a slippery slope and should be avoided at all costs! We all know that communication is instant these days so a badly written advert or perhaps   branding used out of context can be damaging both to the franchisee and the franchise brand as a whole.

So how can you avoid this?

If you are a fledgling franchisor, always start off on the right foot by creating a clear set of brand guidelines and writing this into your franchisee contract. This document should clearly show the franchisee what’s expected with the brand and how the branding elements should be used and not! It should not only included basic information such as colours and logos, but should also go into some detail in respect of advertising examples and the ‘tone of voice’ used when talking to customers. Having invested in your franchise, a new franchisee needs to understand the importance of the brand and message consistency as it’s in the interest of both parties to get this right and will pay dividends when you both you scale your businesses.

A more challenging scenario of course is when you own an established brand and you feel that you are starting to lose brand control. In this instance, the earlier excitement generally turns to a degree of panic and profit can be eaten away by increased central administration and brand policing. So how can this be addressed?

Firstly, it’s important to know the scale of the problem, so do your homework. Talk to your more proactive franchisees and find out what concerns they have. It could be a simple case of a franchisee not being able to find your brand guidelines or perhaps a more deep-routed situation whereby the franchisee thinks they know best! Either way, if you want to grow your franchise network, you need to address these issues and create a workable brand policy for growth. Many objections to a mandatory brand management policy revolve around the perception that the franchisee is being told what to do. But actually, isn’t that what they bought a franchise for in the first place? They bought into your franchise for your experience and the brand that you have market-tested and developed.

In order for you to scale your network, you must have courage in your conviction and control your brand from the start offset. If you are already a little way down the road, then reign it back in as quickly as possible! But how do I deal with franchisee objections?

Objection: Why do I have to buy my materials from the franchisor when it some cases I can buy them cheaper locally.

In some instances this may be the case, but who will be ensuring that the brand colours are correct and the materials being used are of a consistent high quality. Remember that your image is everything and it’s essential that you look your best! The local price might also be for a limited period, so budgeting as well as quality control will be problematic. Think about the value of your time in organising anything locally and the potential false economy when things go wrong.

Objection: I want more flexibility with my local advertising.

A well thought out piece of franchise marketing will be market tested and designed to be regionalised, so there should be no reason for a franchisee to make further local adaptations.  All marketing material should be designed and controlled centrally and made available to the franchisee digitally or in hard copy. With the smart use of brand management technology, you can give your franchisees everything they need to run their business quickly and cost effectively.

Your supply chain is also important, so choose a partner that understands your sector. The franchise sector is very unique in its requirements, with a supplier having to satisfy the requirements of the Franchisor and its network of franchisees. As any Franchisor will know, getting the balance right is often difficult and challenging and requires a level of understanding over and above a normal customer/supplier relationship. Both the franchisor and its franchisees are customers but with each requiring individual support approach.

Whether you are just starting out on your franchise journey or an established franchise business, consider reviewing your brand management and procurement procedures. We all fall into the trap of not being proactive when something is ‘ticking along’ but with your ambitious year-on-year growth strategy in place, it won’t be long before you have to tame the network brand ‘monster’ and that really is a challenge!

A business partnership thrives on a very simple recipe, if you succeed, we succeed! 
After being in business for over 260 years, it was not only time to have a freshen up of our company branding, but more importantly find better ways of communicating the huge range of services that we offer more effectively to our existing and potential customers.
Having conducted a bit of a ‘straw poll’ of our existing customers over the past few months, one of the most consistent comments was
“I didn’t realise you did that…”
I’m sure you can appreciate that if you were reviewing your own business, you would find this feedback frustrating, so whilst we know that we do an excellent job and have hundreds of satisfied customers, it’s back to school for us with a “must try harder” ethos!
We have detailed the key areas that we can help you with. The next time you need a quote or would like a price-check against your current supplier, we would love the opportunity to be involved. Just call or email our support team or click here to send your enquiry.

Volunteer’s week

Today for Volunteers' Week we will be featuring corporate volunteering. This year we are proud to have been selected as charity of the year for besley and copp. As well as fundraising they have also offered some volunteer staff hours. Terry and Scott from the

Big Chocolate Tea

Update 25th May We Raised £112.77 including a £10 online donation Big Chocolate Tea, 24th May 12-3pm We will be holding an event outside our office selling chocolate and drinks in order to raise money for The Sick Children’s Trust. 3 Orchard Court, Heron Road, Sowton Industrial Estate, Exeter,

besley and copp blog image

Brand Management Goals in 2018

Brand Management Goals in 2018 Create a plan for your New Year Marketing There has never been a better time to review your strategy for the new year Achieve greater control over more areas of your marketing besley & copp understand how important your brand

brand monster advent calendar

Advent Calendar

Welcome to the besley & copp Christmas Elf Advent Calendar. Count the Festive days and read how the story unfolds, can the Brave Elf get the Brand Monster under control? Please click on the open windows to follow the story. var htmlDiv = document.getElementById("rs-plugin-settings-inline-css"); var

Image displaying Brand Monster fighting with a knight

A knight in shining armour

Dealing with your brand can be a nightmare… …let us show you how to take the myth out of brand management and how to finally tame your Brand Monster! Conduct an Audit First of all, examine your brand performance through any available data and some

brand monster thumbnail

Taming your brand ‘Monster’

Taming your brand ‘Monster’ besley & copp has been a specialist franchise supplier for over 12 years, looking after the brands of many well know national and international franchise businesses. Operations Director, Shane Tout had a few useful pointers for any franchisor just starting and

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