Franchise Brand Management
The franchise sector is thriving with a record number of franchised operations in the UK today, equating to 44,200 individual franchisee businesses, employing 621,000 people and contributing around £15.1 billion to the UK’s GDP.*
*British Franchise Association (bfa)/Natwest Franchise Survey January 2016
In 2010 it was reported that 250,000 people were actively looking into owning their own franchise business. Unsuprising when you consider that in the retail sector alone only 5-8% of franchised outlets fail in the first two years of business opposed to 54% which are independently owned.
To the business owner, franchising presents one of the simplest ways of expanding a business, but it does present its own unique set of challenges, not experienced by conventional ownership. The fact that a franchised brand is made up of a network of individually owned small businesses raises the challenge of brand control and consistency of product across a growing network. And each of these businesses will have some level of autonomy, depending on the structure of the franchise agreement.
So how can besley & copp help nurture and support the Franchisor/Franchisee relationship:-
Procurement
The eSupply Portal can provide a central purchasing or supply hub for all of a networks operational and marketing material:-
Aggregated product costs across the network
Reduced central administration
Cost centre management & reporting
Brand Control
The eSupply Portal can help you retain brand control but allow regional empowerment:-
Digital brand guidelines
Centralised asset management
Controls use and application of brand across a network
Marketing Support
The eSupply Portal can help a network distribute marketing material and campaigns quickly and effectively:-
Centrally generated and distributed material
Marketing remains on-brand and on-message
National campaigns tailored to a regional audience
Faster campaign roll-out, faster response to the market
Stakeholder Communication & Support
Franchisees need to be supported effectively and enjoy the benefit of best practice from across the network:-
Network-wide system
Ensure the consistency of a product or service across the network
Share best practice
Individual franchisee support
Click on the images below to view the individual case studies.
