Attention Print Buyers

Once, there was a time when every large organisation would have a specialist print buyer. These individuals would normally have gained extensive print industry experience during years of being solely responsible for the print procurement of their organisation. They would know print management inside and out.

Changing Print Management
But organisations now aim to centralise their procurement functions, resulting in print management becoming one of many loosely related procurement areas handled by one individual. In many cases, this individual is a procurement professional. In other organisations the responsibility for print management may be split between a number of different departments, the obvious example being Marketing.

Print Management specialists
Whether a Procurement person or a Marketing person, print is no longer the sole focus of this individual’s day and consequently their knowledge base. They are not print management specialists.

besley & copp, on the other hand are print management specialists. In fact as the country’s 3rd oldest print company there really aren’t many who know more about print. We recognised this change in print buying several years ago. These new print buyers needed a trusted partner, who had a depth of knowledge (260 years in our case) that they could call upon.

Serving Procurement Professionals
It is sometimes argued that procurement professionals have different priorities and behaviour from the traditional print buyer. Procurement is about process, control, variable reduction and the attainment of value.

Understanding this, we used our knowledge of print and of technology to develop an eProcurement solution that would serve the needs of procurement. Called eSP, our ‘cloud’ based solution gives an organisation:

• Control across a wide range of supplies
• Geographical control on spending
• Aggregated company-wide spending
• Reduced central administration costs

Serving Marketing Professionals
Other organisations, print procurement may fall under the remit of Marketing.

Marketing professionals, often-younger in junior roles, are expected to handle print procurement as part of an already busy and stressful role. Print is not a Marketers core focus, it's therefore important that an external print management resource can become a seamless extension to their team.

Getting the right price is important, but Marketers are also concerned about brand consistency. Brand management becomes increasingly important across a geographically spread organisation. So eSP has been designed to help marketers:

• Control brand integrity
• Ensure consistent communication
• Regionalise and target marketing

eSP In Action
We deploy eSP for a number of clients in a variety of sectors including printing for property, financial sector and healthcare to name but a few..

To find out more, get in contact for a chat.