People Like Door Drops...Honest!
People Like Door
The Royal Mail uncovers interesting findings that could
be beneficial to marketers....
We were very interested to read some figures produced by the
Royal Mail a couple of months ago. In the UK, apparently over 80%
of consumers are happy to receive door drop material if its
An amazing statistic we thought, and one, which surely junks the
term “junk mail”.
Well the key word is “relevance”. So one can assume
that consumers are still very unhappy with poorly targeted door
drops. Stuff that’s not relevant is still annoying junk mail
“Relevance” is an important factor in the success of
any marketing campaign whatever channel you may be using, At besley
& copp we have the technology and the knowhow to help ensure
you attain “relevance” with your campaign. But more of
FMCG Brands and Freebies
The research also found that consumers
“like” drops from retailers and FMCG Brands
Unsurprisingly, they love vouchers and free samples with 60% happy
to receive them through the door. Well, we all like a freebie
Finally, Royal Mail found that localised marketing was also
really effective for door drops. Over 74% of consumers where happy
to receive door drops for local events for example.
How To Get Relevance and Localise
So why do we draw your attention to these findings. Well at besley
& copp we handle the print
management for a lot of door drop and direct mail campaigns. In
for the property sector, but also printing
for hire companies and printing
for the franchise sector.
We can help you achieve relevance. Our cloud based eProcurement
system; eSP helps
companies with large national networks, deliver localised relevance
across national campaigns. Yet eSP still
enables you to manage the budget, protecting your core brand
messages centrally. Intriguing?
In an increasingly digital world, with more of your competitors
moving away from traditional print based-media, those that use
really targeted print find their message doesn’t have to
compete as hard to be heard.