People Like Door Drops...Honest!

People Like Door Drops…Honest!

The Royal Mail uncovers interesting findings that could be beneficial to marketers....

We were very interested to read some figures produced by the Royal Mail a couple of months ago. In the UK, apparently over 80% of consumers are happy to receive door drop material if its relevant!

An amazing statistic we thought, and one, which surely junks the term “junk mail”.

Relevance

Well the key word is “relevance”. So one can assume that consumers are still very unhappy with poorly targeted door drops. Stuff that’s not relevant is still annoying junk mail then!.

“Relevance” is an important factor in the success of any marketing campaign whatever channel you may be using, At besley & copp we have the technology and the knowhow to help ensure you attain “relevance” with your campaign. But more of that later.

FMCG Brands and Freebies

The research also found that consumers “like” drops from retailers and FMCG Brands Unsurprisingly, they love vouchers and free samples with 60% happy to receive them through the door. Well, we all like a freebie don’t we!

Finally, Royal Mail found that localised marketing was also really effective for door drops. Over 74% of consumers where happy to receive door drops for local events for example.

How To Get Relevance and Localise

So why do we draw your attention to these findings. Well at besley & copp we handle the print management for a lot of door drop and direct mail campaigns. In particular printing for the property sector, but also printing for hire companies and printing for the franchise sector.

We can help you achieve relevance. Our cloud based eProcurement system; eSP helps companies with large national networks, deliver localised relevance across national campaigns. Yet eSP still enables you to manage the budget, protecting your core brand messages centrally. Intriguing?

In an increasingly digital world, with more of your competitors moving away from traditional print based-media, those that use really targeted print find their message doesn’t have to compete as hard to be heard.