Dealing with your brand can be a nightmare…

…let us show you how to take the myth out of brand management and how to finally tame your Brand Monster!

Conduct an Audit

  • First of all, examine your brand performance through any available data and some research.
  • After your homework,  evaluate your competitors.
  • Agree and document your company vision & strategy.
  • Make everything easily available within your organisation to ensure consistency.

Communicate your vision

  • Create a supportive and inspiring experience within your company.
  • Keep your team well informed and provide them with the tools to make the most of your strategy.  Monitor procurement procedures for all of you operational and marketing materials.
  • Consider a digital eSupply portal to save time, cut cost and to take full control of sometimes overwhelming requests.

Innovation

  • Keep your brand fresh and react to fast-moving markets. Maintain high standards with intelligent use of technology. Monitor new visual trends, consider contemporary designs.
  • Make strategic changes, slow and steady; Evolution not revolution.
  • Look out for new products and new marketing channels.
  • Schedule strategic reviews to reflect your goals and achievements.

Awareness & Credibility

  • Cross channel identity is a powerful approach to reinforce awareness and creditability. Think digital but don’t forget physical!
  • Promotional products build recognition and credibility even in the digital world.
  • Research shows that promotional merchandise has a positive effect on sales and improves your company image.

Finally, never be afraid to ask for advice. The besley & copp team are always happy to help you.

If you would like to find out more about becoming a brand champion, please contact us:

enquiries@besleyandcopp.co.uk  01392 477137

Look out for besley & copp Christmas story!

To follow the Brand Monster Adventure over the festive period find us on social media and sign up to our newsfeed

[jetpack_subscription_form title=”News Subscription” subscribe_text=”Keep up to date with all the latest besley & copp news and hear the full story” subscribe_button=”Sign Me Up” show_subscribers_total=”1″]

0 Comments

    Leave a Comment

    By continuing to use the site, you agree to the use of cookies. more information

    Like many other websites, besley & copp uses ‘Cookies’. These are small pieces of information sent by an organisation to your computer and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. When you use our websites, you are agreeing to permit cookies. For more information on how to switch off cookies on your computer please refer to the help pages of your preferred web browser. Turning cookies of may result in a loss of functionality when using our website.

    Close

    besleyandcopp Rated 5 / 5 based on 17 reviews. | Review Me