Franchise

Overview

From the launch of his first tuition business in 2010, Colin Bradford has been on a mission to make learning fun for primary school children. With the business growing exponentially, Colin drafted in his older sister, Dr. Jenni Bradford, to help to put together a range of maths clubs that were trialled successfully in their home town of Leicester.

With such an amazing response to the initial clubs, it was now time to make this commercial and franchise the idea across the U.K. The magical journey started!

The Problem

Whilst Colin and Jenni were able to handle the first few franchisees and deal with their support and resource requests, it quickly became apparent that they would need to come up with a more robust strategy if they were grow as quickly as they would like. Although the lesson feedback from schools was fantastic, Jenni was concerned that the quality of the lesson resources was being called into question, so it was time to find a supplier that would not only understand the subject matter, but would also be able to produce quality resources for the every-growing franchise network.

The Solution

Following a simple Google search, Jenni and Shane met up in Leicester to explore the possibility of out-sourcing their design and print requirements. Jenni was of course looking at other suppliers alongside besley & copp at the same time, but very quickly we were able to give her confidence that we had understood her requirements fully and that we were experienced with the franchisor/franchisee relationship. With a creative design team, stock management and logistical experience, we had all the elements in place to support the growth of the Magical Maths brand and all future initiatives. Our design team even brought Professor Poopenstinken and the rest of the characters to life by illustrating all of them!

The eSupply Portal was critical to the successful running of this project, so we designed and built a fully branded version which would enable rapid scalability and control. Unlike many other systems suppliers, we fully support our portals with ‘real’ people and a ‘can do’ attitude, helping to reduce the call on the franchise central administration team. We also provided a fully ecommerce version of our portal, allowing franchisees to pay be credit/debit card alleviating any potential internal cash flow issues.

Conclusion

In our second year of operation, besley & copp now support the on-going requirements of the Head Office franchise team and over 30 franchisees. We are just turning our attention to club 5 with an inventory of over 200+ products and services. The Magical Maths franchise is now on target to help over 150,000 children around the UK love maths!

Now that’s magic!

Client

Magical Maths

Project Dates

Testimonial

“Because of their expertise besley & copp have become a true partner in the Professor Poopenshtinken’s Magical Maths success story. We have been delighted with their service, and with a solid foundation now in place in terms of brand management, procurement and our great eSupply Portal website,we have everything we now need to scale our business and continue our magical journey.”

Dr. Jenni Bradford
New Woman Franchisor of the Year – Winner 2015

Overview

ServiceMaster’s origins are in Chicago in 1929, when a former minor league baseball player, Marion E. Wade started a moth proofing company. Today ServiceMaster may be a Fortune 500 company, yet it still prides itself on its original ideals of integrity, responsibility, co-operation and mutual respect.

The UK Company celebrated its 50th Anniversary in 2010, one of the most successful franchise operations in the UK with over 400 business owners across its four brands:

ServiceMaster Clean
Merry Maids
Trugreen
Furniture Medic

The Problem

It’s a challenge for any franchise to control brand and product consistency across a large franchise network. For the extremely successful ServiceMaster it means having to handle a complex range of operational and marketing collateral across four very different brands. This wasn’t easy and required a great deal of centralised administration.

Franchisees are not typically sales and marketing specialists, their knowledge and experience is normally within the service or product they provide. Ensuring the consistency of the brand identity across such a huge network was a constant battle with many of the franchisees not fully understanding how these brand identities should be used to their best advantage.

With all of these franchisees being owner operators, there was also the constant issue of managing the payment for these products.

Solution

To solve this ongoing operational problem, ServiceMaster contracted the services of a partner with knowledge of supplying eProcurement solutions to the franchise sector, besley & copp.

Following an initial audit that looked at the objectives of the company and the needs of the franchisee network, besley & copp built 4 separate franchise branded websites powered by the eSupply Portal. The modular nature of the eSupply Portal enabled it to be tailored to the clients specific needs as well as offering a scalable platform to build on going forward.

The ServiceMaster network now has a dedicated eSupply Portal resource for each brand, allowing franchisees to quickly place orders, whenever they want, wherever they want on a range of desktop and mobile devices. This has empowered the individual franchisees, who now access a wide range of high quality marketing collateral which can be regionally personalised, yet stay on brand. The problem of payment has been solved by installing credit and debit card payment facility for franchisees.

In turn ServiceMaster as the franchisor, can control the use of the brand and the messaging used across each of the four branded networks. Because all marketing and operational print now comes from one central point, the company is guaranteed that the highest quality print is being used by its franchisees, while reducing the amount of stock that needs to be held.

And the eSupply Portal’s scalable platform has already extended so that the ServiceMaster network can now access, not just operational and marketing print, but purchase an extended product range that includes uniforms and promotional gifts. A complete procurement solution.

Benefits have included

De-centralising the ordering process
Reducing central administration costs
Aggregating costs across all four brands
Improved reporting
Controlling the 4 brands.

Client

Servicemaster

Project Dates

Testimonial

“ServiceMaster have worked with besley & copp for over 7 years now, we have always experienced superb customer service, on top of professional service, quality and value for money. It’s a pleasure to work with you!”

Wendy Buck
Administration Manager

Overview

From its launch in 2013, multi-award winning Estate Agency Franchise EweMove has quickly established itself as one of the fastest growing real estate franchises in the UK. With over 90 territories and a unique fun approach to it’s marketing, it would be hard to miss the sheep on the for sale boards!

The Problem

With such phenomenal success, it was important that all of the hard work that went into establishing the EweMove brand was not diluted and that new products and initiatives could be rolled out to the franchisees quickly and effectively. This was critical to protect the franchisee’s investment and the brand as a whole.  With instances of non-brand compliance becoming more frequent and the product portfolio widening, pressure on EweMove central administration was building and a strategy was required to ensure brand control and future scalability.

Whilst many of the issues were obvious (brand control, supply chain concerns and franchisee support), finding a partner that could bring everything together proved more difficult.

The Solution

With extensive experience in the real estate sector and a specialist franchise suppler, besley & copp were the ideal partner for EweMove. Word of mouth is always the best advertising, and following a referral from another high profile franchise network, thebestof UK, besley & copp appointed a dedicated account manager who began working closely with the EweMove team.

Following a detailed audit of their requirements, we made a number of recommendations which would resolve many of the issues currently being experience.

The eSupply Portal would be the cornerstone of the solution, helping EweMove to de-centralise the design/artwork process and empower the franchisees to regionalise the centrally designed marketing material at the touch of a button. This saved time not only for EweMove HQ, but also reduced the lead time for product delivery to the franchisees which was vital in a highly competitive marketplace.

In addition to the technology, we also recommended changes in the supply chain, bringing together a portfolio of suppliers that besley & copp would manage on behalf of EweMove under a single Service Level Agreement. Once again, de-centralising unnecessary administration and freeing up valuable time needed to grow the business and sell franchise territories.

Supporting the project was another area that besley & copp added value. With their extensive experience in the franchise sector, they positioned themselves neatly between EweMove HQ and their franchisees, becoming a first port of call for many day-to-day enquiries and requirements. This again reduced the call on the EweMove team centrally and added an extra level of support.

Client

EweMove

Project Dates

testimonial

“besley & copp have been fantastic in helping manage our growing network of franchisees and how they use our brand. They really understand the importance of our identity and they’ve helped us produce thousands of high quality products… our franchisees really appreciate the service offered by besley & copp too, the portal saves them so much time, it’s a one stop shop and takes all their graphic design headaches away.”

Sarah Briggs
Marketing Manager

With the birth of thebestof in 2005, Michelle Downey and her highly successful franchise network have been helping 1000’s of local businesses nationwide be ‘the best’ in their area by building on community spirit and dynamic local promotion. With over 150 franchise regions and growing, thebestof is a true franchise success story, simply “Making local life better for everyone in the community..”

The Problem

When your business involves being the best marketeer in town, without a doubt you need supply chain that you can rely on to support new initiatives and business development. It’s not rocket science!

Whilst thebestof was already ahead of the game with franchisee technology, it gradually became clear that as technological expectations rose, its existing supplier fell behind with innovation and that a change was needed. Poor franchisee feedback, continual price rises and inconsistent quality certainly didn’t help.

In addition, with all of their franchisees being owner operators, there was also the issue of managing a payment mechanism across its network.

The Solution

It’s a challenge for any franchisor to control their brand and product consistency across a large network, but with the eSupply Portal and besley & copp, thebestof have achieved this.

With its experience in the franchise industry, besley & copp brought a fresh approach to the table. With a new branded eSupply Portal, thebestof could now offer it’s franchisees a larger range of personalised marketing material and design resources. This was all backed up by a partner committed to on-going investment and innovation.

The new improved solution enabled thebestof network to offer greater regional design flexibility reducing the reliance on their central resources, reducing administration and costs. With the addition of a new credit card facility, franchisee payments could be handled safely and securely, taking away any central liability.

With personalised user profiles and interactive design templates, thebestof can now deliver centralised marketing collateral to their network, yet retain control over the local personalisation. From marketing and operational print through to promotional merchandise, besley & copp have given thebestof a single-source solution, supporting rapid and scalable growth.

Network-wide benefits include:

De-centralised ordering process
Reduced central administration
Improved buying power
Comprehensive reporting
Brand & identity control

The franchisees now have a wider range of high quality marketing collateral which can be highly personalised, helping them to stay on brand and on budget.

Client

thebestof

Project Dates

Testimonial

“We have worked with besley & copp for a number of years now for our head office print, but also in providing our franchisees with a full web to print portal. The system is brilliant and the team behind the scenes are always very helpful. It’s saved us so much time, and indeed resources.”

Michelle Downey
Head of thebestof

magical maths logo

Magical Maths

Overview From the launch of his first tuition business in 2010, Colin Bradford has been on a mission to make learning fun for primary school children. With the business growing exponentially, Colin drafted in his older sister, Dr. Jenni Bradford, to help to put together

service master portfolio image

Servicemaster

Overview ServiceMaster’s origins are in Chicago in 1929, when a former minor league baseball player, Marion E. Wade started a moth proofing company. Today ServiceMaster may be a Fortune 500 company, yet it still prides itself on its original ideals of integrity, responsibility, co-operation and

ewe move logo

EweMove

Overview From its launch in 2013, multi-award winning Estate Agency Franchise EweMove has quickly established itself as one of the fastest growing real estate franchises in the UK. With over 90 territories and a unique fun approach to it’s marketing, it would be hard to

thebestof logo

thebestof

With the birth of thebestof in 2005, Michelle Downey and her highly successful franchise network have been helping 1000’s of local businesses nationwide be ‘the best’ in their area by building on community spirit and dynamic local promotion. With over 150 franchise regions and growing,

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