From its launch in 2013, multi-award winning Estate Agency Franchise EweMove has quickly established itself as one of the fastest growing real estate franchises in the UK. With over 90 territories and a unique fun approach to it’s marketing, it would be hard to miss the sheep on the for sale boards!
With such phenomenal success, it was important that all of the hard work that went into establishing the EweMove brand was not diluted and that new products and initiatives could be rolled out to the franchisees quickly and effectively. This was critical to protect the franchisee’s investment and the brand as a whole. With instances of non-brand compliance becoming more frequent and the product portfolio widening, pressure on EweMove central administration was building and a strategy was required to ensure brand control and future scalability.
Whilst many of the issues were obvious (brand control, supply chain concerns and franchisee support), finding a partner that could bring everything together proved more difficult.
With extensive experience in the real estate sector and a specialist franchise suppler, besley & copp were the ideal partner for EweMove. Word of mouth is always the best advertising, and following a referral from another high profile franchise network, thebestof UK, besley & copp appointed a dedicated account manager who began working closely with the EweMove team.
Following a detailed audit of their requirements, we made a number of recommendations which would resolve many of the issues currently being experience.
The eSupply Portal would be the cornerstone of the solution, helping EweMove to de-centralise the design/artwork process and empower the franchisees to regionalise the centrally designed marketing material at the touch of a button. This saved time not only for EweMove HQ, but also reduced the lead time for product delivery to the franchisees which was vital in a highly competitive marketplace.
In addition to the technology, we also recommended changes in the supply chain, bringing together a portfolio of suppliers that besley & copp would manage on behalf of EweMove under a single Service Level Agreement. Once again, de-centralising unnecessary administration and freeing up valuable time needed to grow the business and sell franchise territories.
Supporting the project was another area that besley & copp added value. With their extensive experience in the franchise sector, they positioned themselves neatly between EweMove HQ and their franchisees, becoming a first port of call for many day-to-day enquiries and requirements. This again reduced the call on the EweMove team centrally and added an extra level of support.
“besley & copp have been fantastic in helping manage our growing network of franchisees and how they use our brand. They really understand the importance of our identity and they’ve helped us produce thousands of high quality products… our franchisees really appreciate the service offered by besley & copp too, the portal saves them so much time, it’s a one stop shop and takes all their graphic design headaches away.”