News

Breakout of Lockdown

Covid has without a doubt hit us all like a ‘runaway train’ and we have all been left to crisis manage cash-flow and to find ways of stabilising our businesses. With cash-flow projections hopefully now addressed and damage limitation looking the best it ever will, at some point we will all need to look to the future, think positively and develop a marketing plan to re-engage with our customers.

At the time of writing, we still have another 2 weeks of the existing lockdown to get through and no real government exit strategy, but this doesn’t mean that we can’t think for ourselves. Whilst social distancing is in place which prevents face-to-face contact, there are still many ways that we can start to re-engage with our customers now.

A simple phone call

At home we love to talk, but during a normal business day, we seem to have forgotten the long-lost art of conversation and embraced something called email. This ‘devil spawn’ of communication was created so that we could all hide away from everyone and maximising our efficiency. OK, I agree with the efficiency side of things, but at times like this, you customers really appreciate a phone call and a good ol’ chat. Whether it’s to talk about the furlough scheme, DIY stores starting to re-open or their view on the football season being disrupted, a call will be well received giving you valuable insight into the customers sector and how it’s being affected.

Do something for nothing

With virtually no cash-flow and your creditors knocking on the door, this seems a ludicrous strategy, but from my own experience, this will cement your relationship with your customers post Covid. With many lucrative retainers or subscriptions paused, now is the time to show your customers why choosing your company was the best decision they ever made! For example, we have offered free design, gone overboard in the sourcing PPE and helped customers keep in contact with their own networks at an important time. This just required some time from our non-furloughed team and an understanding of the problems faced by our customers. Simple really…

Plan ahead

‘Lockdown’ does not have to mean shutdown and with a bit more time on your hands than normal, now is the time to plan ahead and put in place your post Covid marketing strategy. None of us of course know when the restrictions will be eased, but the good news is that at some point they will be lifted so why not use you time wisely and be prepared for when they do. This is an ideal time to review your systems, supply chain and pricing as many suppliers have time to talk to you to really understand your business and your needs. This is an ideal time to negotiate with suppliers to secure a discount or better value for money.

Well it would be remiss of me not to plug my own business but the nice people at besley & copp are here to help you use this time wisely and prepare for the inevitable upturn. The time you have at the moment could be incredibly valuable so why not get in contact for a no-obligation chat on how we can help your business get back on its feet with a range of marketing support services including print, design, direct mail and promotional merchandise.

It may not happen today or tomorrow, but at some point, we will get back to some sort of normality, and when we do, we would love to be by your side to share in your success!

Supporting your business during the Coronavirus (Covid-19) outbreak

As a responsible supplier, besley & copp are doing everything we can to avoid any service or supply chain disruption caused by the current Coronavirus outbreak. The good news is that because of our flexible manufacturing and support strategy we are well placed to ensure continuity of our services over the coming weeks and months ahead.

As we are unsure over how long this outbreak will last, and how government advice will affect the business community and our supply chain, this would be a good time to review your requirements with us so we can help you keep your business running efficiently over the next few months.

  • Review any marketing or operational material that you hold and consider ordering a contingency supply.
  • Check that you have enough company stationery and business cards for your team.
  • Take a look your physical and digital marketing requirements and perhaps look at adapting. To help with cash-flow, we are happy to work with you on a ‘Design Now – Pay Later‘ basis until further notice. We will delay any invoice for 3 months from the commission date.

Are you or your staff planning to work from home?

With remote working a very real possibility for some businesses, besley & copp have a range of  web-based secure mailing services to support your digital marketing strategy. With face-to-face contact reducing, why not talk to us about getting your brand onto the doorstep with OurSmart OfficeMail and Direct Mail, giving you the ability to send physical marketing material and printed letters direct from Microsoft Word in just a few clicks from just 49p + VAT. This is perfect solution for anyone having to work remotely and is contract and subscription free! Just register for the service, download the printer driver and away you go!

Supporting our customers

Whilst we are all fit and healthy at the time of writing, In the event that there is a cause for concern at our offices, we will follow any current advice from Public Health England and switch to remote working. All staff will be able to work and support our customers from home using cloud-based technology, LiveChat and seamless call handling with VOIP. For further information on how we are we are looking after our team and our customers, take a look at our COVID-19 policy which can be found on our website.

You may have a chronic disease, but it doesn’t define you

Zita Racz

I have grown up as a healthy, lively very sporty person, as far as I can remember I was exercising on a daily basis. Sport was a kind of addiction for my competitive personality… to be better, to achieve.

It’s started with an innocent cough which lasted too long… breathing become an issue, even just taking the stairs. Exercise become impossible… I didn’t think this would ever happen to me.

The diagnosis took nearly 2 years, but after 2 operations I was fixed… so they thought. I still wasn’t able to take the stairs without getting out of breath.

New appointments discovered I not only have one but two rare conditions.

After 5 years I can say I have my condition under control, I have learned the ups and downs.

I have decided to set myself a challenge again

My body will do what My mind decides

To test my fitness, I have gone for a run… I am not going to lie, it was hard, I was shaking, my body felt weak, but my mind felt stronger.

My disease will not define me, my actions will

In support of a local charity I have signed up to my first ever sea swim to conquer my fears and show strength for everyone who is a daily warrior of a chronic illness.

To show your support please donate on the JustGiving page and wish me good luck.

Event: Goodrington Beach Swim 7thJuly 2019 in support of Exeter Leukaemia Fund

After month’s of dedication and training Holly from our Support Team has just completed her first Marathon in Manchester in just under 5 hours. That in itself is amazing, but to add to this, Holly has raised nearly £500 for Crohn’s & Colitis UK https://www.crohnsandcolitis.org.uk/ which is a charity close to her heart. Now that’s what I call a Sunday well spent!

Crohn’s Disease and Ulcerative Colitis are the two main forms of Inflammatory Bowel Disease, affecting more than 300,000 people in the UK.

Yet it is largely a hidden disease, and one that causes stigma, fear and isolation – it’s thought that many people with the condition go undiagnosed and suffer in silence. It doesn’t have to be like this.

Crohn’s & Colitis UK are the UK’s leading charity in the battle against Crohn’s Disease and Ulcerative Colitis and they have dozens of free information sheets, booklets and guides that demystify Crohn’s and Colitis for anyone affected by them, including friends, family, medical professionals and even employers.

Browse the links below to find out about the conditions, their symptoms and treatment – and how you can get a diagnosis if you think you have Inflammatory Bowel Disease.

If you have any queries about the conditions, contact their dedicated Information Service.

To donate towards Crohns & Colitis UK

Today for Volunteers’ Week we will be featuring corporate volunteering.

This year we are proud to have been selected as charity of the year for besley and copp. As well as fundraising they have also offered some volunteer staff hours. Terry and Scott from the Studio team are using their creative skills to help with the charity’s design needs.

So far Besley & Copp has donated £303.75 worth of design work through volunteering for ELF, and we are not even half way through the year.

Thank you to Besley & Copp and all of our other fantastic corporate volunteers.

If your company would like to offer some volunteer hours or select ELF as charity of the year, please email garym@elfcharity.org.uk or call 01392 247 725.

Update 25th May

We Raised £112.77 including a £10 online donation

Big Chocolate Tea, 24th May 12-3pm

We will be holding an event outside our office selling chocolate and drinks in order to raise money for The Sick Children’s Trust.

3 Orchard Court, Heron Road, Sowton Industrial Estate, Exeter, EX2 7LL

If you can’t make it you can
click this button to

Or for more information and other activities we are taking part in
click this button to

The way in which consumers engage with your business is changing

In today’s ever crowded marketplace, brands must communicate in more and more diverse methods to reach their target audience. From a Google search to the posting of a humble printed leaflet, we are all trying to find ways to reach customers and tell our story.

Whilst digital media has allowed us to communicate quickly and cost effectively with our customers, what recent research has found is that our emotional response is heightened more when we receive something physical. It has a direct effect on your senses and can be a defining moment in the customers engagement with your brand.

Royal Mail have just published a great piece of research titled The Private Life of Mail, looking at just what happens to a mail piece beyond the doormat. It’s a fascinating read into our emotional interaction with printed mail and how our emotional responses are triggered by the sensations of touch. Using a combination of CCTV, detailed interviews and 14 different focus groups, Royal Mail uncovered some interesting facts about our habits and responses.

38% of customers surveyed said that the physical properties of the mail piece influenced how they felt about the sender.

57% of customers surveyed felt more valued having received physical communication.

23% of mail is shared within the household.

Door Drop mail is kept in the house on average for 38 days.

*Royal Mail Group: The Private Life of Mail

Without a doubt, it’s important to have a good mix of distribution channels in your marketing strategy. based on Royal Mail’s research and a bit of common sense, printed mail should not be underestimated.

But mail is expensive

If you are currently sticking a stamp onto a letter you have printed in your office, then at 58p for a 2nd Class letter then yes, it is! There are however are many alternative ways of reducing you mailing costs considerably depending on your requirements.

If you are looking to mail a piece into a large area, then Royal Mail’s Door to Door service is by far the most cost-effective method of distribution. For example, we can print and deliver 10,000 A5 leaflets for just 9p (+ VAT) per address to a single or multiple postcode areas.

If you want to be more targeted with your audience then go for a Direct Mail solution.(based on home owner, council tax band or house value perhaps) The costs will be higher (around 50p + VAT per address) but this should include the address data, print and post.

Making print work smarter

The way in which consumers engage with your business is changing, so it’s more important than ever to embrace new ideas and find a smarter way of getting a return on your printed ROI. Technology needn’t be expensive and working with the right supplier, they will show you can improve engagement with a range of services such as VR, image watermarking, microsites and the resurgence of the QR code.

Even Apple (and Snapchat) have recently included a QR reader into IOS 11 so there is no need for a separate App, taking away another barrier of engagement. …and where Apple go, the rest of us are sure to follow!

Office Mail is another area that we can help you manage better. Create your letter in Word, press ‘print’ and of it goes to be delivered by Royal Mail. No letterheads to print, no envelopes to buy and no time wasted taking post to the post box!

Choosing the right mailing partner

Working with an experienced mailing supplier is important as there are many different services available. From bulk door drops to geo-demographic mail, besley & copp can help bring print back into your marketing mix.

Let’s add a bit of technology, and ultimately help you engage better with your customers.

For further information contact us by

Terry Mohan (left) is pictured being presented with a Devon tie by the club president Roger Moylan-Jones

Devon County Cricket Club’s annual brochure is proving such a success the club wanted to thank the man who has brought it to life.

Terry Mohan has put the brochure together since its first edition in 2016.

To say thanks for everything to Terry he has been made an honorary member of Devon County Cricket Club. A members’ tie was handed over to Terry at the club’s annual meeting, which was hosted by Ashford’s solicitors. Another supporter of the county.

Terry has been responsible for the printing of the brochure over the last three years, and has gone well beyond the call of duty, said Neil Gamble, the chairman of Devon CCC.

This year’s brochure, a guide to the season ahead and the people who make the county club tick, is the biggest and best yet.

The first edition had just 32 pages, the second 40 and this year we are able to give our readers 60 pages of quality articles and eye-catching adverts, said David Thornley, the DCCC committeeman behind the brochure project.

The print run this year is 1,500, up from 1,000, and all registered Devon League clubs will receive five copies, with more on request. All supporters at Devon CCC fixtures and events will receive copies free of charge. Anyone unable to pick-up a brochure will be able to read one on-line via the Devon Cricket Board webpages. An interactive page-turner version will be available.

The official launch of the 2018 brochure will take place on Friday, April 6 at the Dolphin Hotel in Bovey Tracey. Part of the reason for producing a brochure is to build links between the club and the countywide community. The two previous launch nights have been charity events and this year’s is no exception.

At its inception in 2016 this project had two principle aims, to raise the profile of Devon county cricket and to forge links with community good causes, said Thornley. The brochure is seen as an important vehicle in helping to attain wide levels of both.

County supporters have been invited to attend the launch, collect their brochure and take part in a charity quiz.

Entry to the quiz is £6 per person and will include a buffet. Proceeds from the event will be shared between the Devon Air Ambulance Trust and the David Shepherd Cricket Trust.

The Company

besley & copp is an Exeter-based company providing franchise networks and multi-site businesses with brand management solutions. Utilising our web-based eSupply Portal platform, we assist our customers with design, product management and network-wide support. To underpin our continued growth, we are seeking an additional member of our customer support team

The Location

3 Orchard Court, Heron Road,
Sowton Industrial Estate, Exeter, EX2 7LL

The Position

Customer Support (Full Time) Hours of work: 08.30 – 17.30 Mon – Fri (Shift Pattern)

Salary: According to experience

The main focus for this role is to directly support our Account Management team and their customers. This varied and busy position involves customer service and administration tasks, ensuring that online and offline customer requests are progressed quickly and effectively from order to delivery. Reporting to the Operations Director, you will receive comprehensive training and guidance in all aspects of the business.

Duties and Responsibilities

Provide a high-quality customer service over the phone, live chat and email

To support our Account Managers in all aspects of their roles

Processing customer orders, product pricing and communicating with suppliers

Customer support handling and order tracking

Maintaining and updating our customer websites

Liaising with our design studio & warehouse

Desired Skills

Experience working in a customer service or service delivery environment

Computer literate to a high standard (Ms Office Word, Excel etc)

Experience with CRM systems

The Ideal Person

Self-motivated and disciplined

A problem solver, always willing to listen and learn

Extremely well organised with an attention to detail

Able to prioritise and manage time effectively

Work under pressure in a busy environment with tight deadlines

Be able to create, understand and analyse basic reports

Work in a team or independently, adapting to changing requirements

Understand negotiation

Have a sense of humour!

Why Apply?

Career progression

Generous 25 days annual leave (plus statutory Bank Holidays)

Workplace pension scheme

Company performance related bonus scheme

A friendly working environment

Closing Date: Friday 2nd March 2018

If you are interested in this position please click here to download an application form.

To apply please email your application form and CV to Nigel Short at joinourteam@besleyandcopp.co.uk by the closing date.

Brand Management Goals in 2018

Create a plan for your New Year Marketing

There has never been a better time to review your strategy for the new year

Achieve greater control over more areas of your marketing

besley & copp understand how important your brand is to you. The clear and consistent representation of any company and of the products and services that it offers can be a significant factor in the long-term success of the business – Love your brand!

Tidy up your procedures to make the right impression

  • Concept, design and brand guidelines

The creative process of developing a brand whether in the form of a simple logo or a more comprehensive corporate identity relies upon an extensive set of skills, imagination and experience and we have these in abundance!

Fact: 

89% of brands have difficulties creating a Single Customer View *

*2015 Experian Single Customer View White Paper

besley & copp realise that you have invested a great deal of time and money into your brand, especially creating a local or regional identity, but this may not be enough in such a highly competitive market. With the increased competition from franchise and so-called hybrid business models, we are here to offer support and advice in helping you retain and more importantly improve your market share.

  • Procurement

eSupply Portal is a cloud-based solution enables a company to delegate the ordering to a local level. As a result reduces central administration costs, but still retains central control over procurement across the whole network. Better still the company can still aggregate procurement costs across the whole organisation.

Fact:

After receiving a promotional product, 85% of consumers do business with the advertiser*

*Stat from PPAI

  • Promotional merchandise

Branded products offer a fantastic way to increase brand awareness, generate loyalty or simply say thank you to customers, visitors and employees. We’re proud to offer an extensive range of products but also happy to assist you with bespoke enquiries.

  • Storage and distribution

In addition, if your business needs to store and distribute product to your network, our modern warehouse with it’s flexible ‘pick & pack’ facility can seamlessly integrate into your day to day requirements. From campaign management to starter packs we have the expertise to cost effectively service your network.

Note to self:

Find your brand management partner!

besley & copp can help you achieve marketing success and control right across your network with a range of creative services. For a no-obligation discussion, please call us on 01392 477137 or visit our website at www.besleyandcopp.co.uk to get to know us better.

Breakout of Lockdown

Breakout of Lockdown Covid has without a doubt hit us all like a ‘runaway train’ and we have all been left to crisis manage cash-flow and to find ways of stabilising our businesses. With cash-flow projections hopefully now addressed and damage limitation looking the best

Customer Support & Business Continuity

Supporting your business during the Coronavirus (Covid-19) outbreak As a responsible supplier, besley & copp are doing everything we can to avoid any service or supply chain disruption caused by the current Coronavirus outbreak. The good news is that because of our flexible manufacturing and

goodrington, beach, swim, charity, elf, Exeter, leukaemia

Zita’s Beach Swim

You may have a chronic disease, but it doesn't define you Zita Racz I have grown up as a healthy, lively very sporty person, as far as I can remember I was exercising on a daily basis. Sport was a kind of addiction for my

Volunteer’s week

Today for Volunteers' Week we will be featuring corporate volunteering. This year we are proud to have been selected as charity of the year for besley and copp. As well as fundraising they have also offered some volunteer staff hours. Terry and Scott from the

Big Chocolate Tea

Update 25th May We Raised £112.77 including a £10 online donation Big Chocolate Tea, 24th May 12-3pm We will be holding an event outside our office selling chocolate and drinks in order to raise money for The Sick Children’s Trust. 3 Orchard Court, Heron Road, Sowton Industrial Estate, Exeter,

join our team icon

Customer Support Vacancy

The Company besley & copp is an Exeter-based company providing franchise networks and multi-site businesses with brand management solutions. Utilising our web-based eSupply Portal platform, we assist our customers with design, product management and network-wide support. To underpin our continued growth, we are seeking an

besley and copp blog image

Brand Management Goals in 2018

Brand Management Goals in 2018 Create a plan for your New Year Marketing There has never been a better time to review your strategy for the new year Achieve greater control over more areas of your marketing besley & copp understand how important your brand

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