AGCO Corporation


AGCO Corporation is one of the largest manufacturers of tractors, farm equipment and agricultural parts in the world, generating sales in 2010 of £6.9bn and employing over 14,000 personnel worldwide. AGCO is a global player, operating in North & South America, Europe, Asia and Australasia, manufacturing and distributing brands that include Massey Ferguson, Fendt, Challenger and Valtra.

The Problem

In 1990, Massey Ferguson had begun to encounter quality and distribution issues with their incumbent print supplier, problems that were impacting right across its European operation.

besley & copp were called in to sort things out. In 1994 Massey Ferguson were purchased by AGCO Corporation. With AGCO on an aggressive global acquisition trail, failure to deliver in this area was not an option.


The first task was to undertake a full audit of the companies print requirement across Europe and the gain a deep knowledge of the company’s wider business. Besley & Copp then put in place a robust print management solution, re-establishing quality control and a ‘no-fail’ distribution strategy.

This partnership has lasted now for over 20 years, perhaps because we never rest on our laurels, continually striving to deliver quality operational print to AGCO. Labels, cut-sheets, bar-coded sets, all manufactured to the very highest quality and distributed across AGCO’s European operation.

But this was just the start.

Henry Besley always believed that innovation was born out of customer partnership from which one could develop empathy for their business and an understanding of their needs.

After two and a half centuries we still firmly believe that. In 2005, we identified that besley & copp could improve communication and print ordering from AGCO’s two main distribution centres in Denmark & Spain. Previously, staff from different locations would fax or email orders on an adhoc basis. This resulted in no centralised procurement history, no aggregation of costs or centralised quality control. The solution was besley & copp’s web based eSupply Portal.

We created a user front end fully branded and tailored to AGCO’s needs, with clear product descriptions, detailed specifications and the option to display the site in many European languages. Up and running in one week – system set-up, data imported and tested across all European sites.

besley & copp supplies, amongst other things, operational labels, cut sheets and Bar coded sets to AGCO’s parts divisions in the UK, Santa Perpetua Spain and Copenhagen. All items are held in stock awaiting call-off from the various locations who order via our web based eSupply Portal solution.


AGCO Corporation

Project Dates


“besley & copp consistently provide a high standard of service, and when during those times our business requirements change,
besley & copp never fail to deliver.

Helpful, friendly and experienced staff that are always willing to help and go the extra mile to meet our requirements. The Staff are committed to providing a helpful and friendly service; nothing is too much trouble. The Staff are experienced both in the service they provide and in there approach the customer.

Throughout the time of our contract with besley & copp, problems have been very few; but on those rare occasions they have pulled out all the stops to resolve any issues as quickly as possible. When a problem is reported the Staff never fail to follow-up the issue and more importantly provide feedback. To me, as a customer, this demonstrates besley & copp’s commitment to delivering an excellent service.

besley & copp are continually looking at ways to improve service through technology; constantly updating existing systems and developing new systems to meet the needs of the customer.

The quality of material is consistently high, and never fails to meet the demands of our business requirements.”

Lynne Cooper
AGCO Corporation

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