Wilts Wholesale Electrical


Wilts Electrical Wholesalers was established back in 1925 when an electrical contractor called James Brothers established the wholesale business in Trowbridge, Wiltshire.

Over 90 years later and now owned by the global distributor Rexel, Wilts is part of one of the largest electrical distributor networks in the UK which includes Newey & Eyre, Denmans, Parker Merchanting and WF Senate.

The Problem

As with any multisite business, establishing controls across a network is challenging both in terms of day-to-day operations and marketing. With Wilts this was no exception.

Managing the brand on a national and regional basis was cumbersome and time consuming, resulting in unnecessary central administration and cost. The reaction time for national and local branch marketing initiatives was slow and distribution costs expensive. With multiple suppliers involved in the supply chain, brand consistency was also called into question. Being part of the Rexel stable, it was essential that all of these issues were addressed.

The Solution

The key to multiple location management is to ensure that information is shared across the entire company simultaneously and with consistency. Operational information must be current and marketing material must be on-brand and available for immediate use.

Once we had established a full understanding of the customerís requirements, we recommended our eSupply Portal web-based solution that would
enable Wilts to have a centralised controlled approach but with the ability to empower their regional branch network.

With the eSupply Portal in place, we were able to address all of the customerís concerns including the implementation of a branch order approval process, budgetary controls and the ability to order regional marketing and promotional material at the touch of a button.

As part of the project the supply chain was also streamlined creating a single-source solution improving efficiency, reducing cost and creating control.

Putting the technology in place was the easy part but measuring the results is more difficult. With the eSupply Portal we were able to provide valuable analytics to help monitor the site usage and identify which marketing initiatives were being used locally. An invaluable resource when looking at your R.O.I.


Wilts Wholesale Electrical

Project Dates

“besley & copp are a highly professional and competitive company. We have purchased our print, catalogue distribution, promotional goods and clothing from them for a number of years. The multisite delivery that besley & copp provide us with is essential to our branch network and I wouldn’t trust another company to provide the same level of service that we receive.”

Andrew Daybell
Marketing Manager

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