Working with the UK’s largest multi-brand lettings and estate agency franchising group
An impressive multi-brand portfolio
The Property Franchise Group is the UK’s largest multi-brand property franchisor, with a network of over 500 lettings and estate agency businesses delivering high quality services to residential clients. Throughout their many years in operation, the Group has amassed an impressive portfolio of franchisees that has allowed them to establish a prominent presence within the property market. With over 58,000 properties currently managed on behalf of landlords across their nine brands, The Property Franchise Group required a professional multi-brand management system to align marketing materials across their multiple branches and brands. That’s where we came in.
A nice referral but the challenge was set
When our long-term client, Ewemove, was acquired by The Property Franchise Group, we were invited to submit a proposal to include 5 of their High Street brands. The Group needed to ensure a modern print asset management solution for franchisees of CJ Hole, Ellis & Co, Martin & Co, Parkers and Whitegates, a total network of over 250 high street branches. Key requirements included having modern online user experience, a good value range of products and services, as well as excellent customer service.
Speed, professionalism & efficiency
Excited by our proposal and our experience in transitioning from previous suppliers, we worked very quickly with the Group to establish their requirements and desires which included a complete overhaul of the previous system. In just 12 weeks, we had identified the required brand assets, sourced a supply chain and built an asset library of products and services within our BrandHub, including print, promotional merchandise, clothing and direct mail services.
“Our experience with besley & copp was extremely positive and we were immediately impressed with their ideas, responsiveness and overall attitude. It was obvious that this relationship would have a great impact for our business. Friendly team, great communication, a wide range of products and a ‘can do’ attitude, going above and beyond to get things right”
What we do best
Our BrandHub was created with the marketing challenges of large organisations in mind. It creates and stores a profile for each franchisee to limit user input and increase the accuracy of all the material created. As a result, the brands are able to remain consistent across all channels, quality is controlled and purchasing made simple and cost effective leveraging economies of scale.
“We have an extensive network of branches across the UK which makes it difficult to ensure consistency of marketing, so the BrandHub was a game changer for us. Having the ability for our regularly ordered products to be stored and distributed resulted in a reduction in administration and resources for the central marketing team.”
Values & Experience
The Property Franchise Group identified in besley & copp a company with a history of success that could match its own values and appreciation for quality communication. Our experience in both franchise and estate agency sectors came together with this project as we were able to show all our skills both for the central Group team and the franchisee network. The result being a highly personal and scalable service.
“With besley & copp they have a clear understanding of the franchise model and how to support both the franchisor organisation and the franchisees which is not always an easy task!
The Property Franchise Group is a highly valued client and we’re thrilled to hear how pleased they’ve been with our services since we began working together in 2017. Through innovation our products and services will continue to develop and we look forward to the positive effect that this will have on our future relationship.